The Revenue Room

The Revenue Room™ offers a comprehensive range of resources and insights from H2K Labs, including bootcamps, blogs, ebooks, and podcasts. Delve into our community of leaders to explore and learn. Gain access to industry tips, trends, and, most importantly, valuable insights on maximizing revenue in your room!

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Heather Holst-Knudsen
November 15, 2024
Blog

The Evolution of Fusable: From Media Company to Data-Driven Powerhouse

Fusable's transformation from a media company to a data-first business showcases how legacy enterprises can leverage historical assets and modern technology. By fusing AI, data integration, and industry expertise, Fusable empowers clients with actionable insights, redefining value in critical industries.

Revenue Strategy
Data Strategy
Heather Holst-Knudsen
November 12, 2024
Blog

Harnessing Data for Sales Success: Insights from Denise Medved of Informa Markets on The Revenue Room™ Podcast

Denise Medved, Chief Commercial Officer at Informa Markets North America, joins The Revenue Room™ podcast to share how data fuels sales success. Drawing from her extensive experience in finance and events, Denise discusses the importance of storytelling through data, aligning sales strategies with insights, and bridging generational gaps in the workforce. Her focus on creating actionable dashboards, streamlining processes, and optimizing talent demonstrates how data-driven leadership can transform sales outcomes and drive growth.

Revenue Strategy
Data Strategy
Heather Holst-Knudsen
October 28, 2024
Blog

Navigating Digital Transformation: Insights from Clarion Events' President Liz Irving

In a thought-provoking episode of The Revenue Room™ podcast, Liz Irving, President of Clarion Events North America, delves into the transformation of the events industry with a fresh lens on customer-centric data, AI-driven insights, and strategic innovation. With over 25 years in the field, Irving has guided Clarion’s growth by embracing data analytics and digital transformation to enhance customer engagement and diversify revenue streams.

Data Strategy
Revenue Strategy
Heather Holst-Knudsen
October 24, 2024
Blog

Northstar Travel Group's Data-Driven Revolution: Insights from Nino Tasca

Nino Tasca, Chief Product Officer at Northstar Travel Group, is leading a data transformation to reshape the B2B media landscape in the travel industry. With insights from his extensive experience at Google and beyond, Tasca shares strategies for leveraging AI, optimizing content, and proving ROI in advertising.

Data Strategy
Product Strategy
Heather Holst-Knudsen
October 21, 2024
Blog

Discover How Miso.ai is Empowering Readers with AI-Driven Personalized Content Discovery

Miso.ai is revolutionizing content discovery and user engagement in the news media, publishing, and online education sectors through AI-driven solutions. CEO Lucky Gunasekara discusses the impact of Miso’s AI tools, including personalized search, real-time recommendations, and native advertising, all aimed at enhancing user experience and increasing revenue for publishers. Emphasizing ethical AI practices and fair compensation for content creators, Miso.ai is setting a new standard in AI-powered media innovation.

Data Strategy
Revenue Strategy
Heather Holst-Knudsen
September 15, 2024
Blog

Navigating the Future of B2B Media: How Industry Dive Leverages Data, AI, and Content to Drive Revenue

Jane Qin Medeiros, SVP/GM, Industry Dive StudioID, tackles the challenge of proving ROI in content marketing by establishing a clear measurement framework aligned with specific client business goals while simultaneously fueling Industry Dive's advertising revenue pipeline. This symbiotic relationship allows both entities to grow wallet share and increase customer lifetime value, as insights from StudioID's content marketing efforts inform Industry Dive's audience targeting and vice versa

Data Strategy
Revenue Strategy
Heather Holst-Knudsen
September 9, 2024
Blog

Building Your Revenue Operating Plan: A Step-by-Step Guide for B2B Success

Discover the essential steps to creating a robust Revenue Operating Plan tailored for the B2B sector. Learn how to align products with customer needs, generate demand, optimize pipeline management, deliver exceptional value, expand your client base, and continuously refine your processes for sustained growth.

Revenue Strategy
Data Strategy
Heather Holst-Knudsen
September 3, 2024
Blog

Revolutionizing Events with AI

Discover how AI is transforming the event management industry by enhancing attendee support, optimizing event planning, and ensuring security. Learn about the benefits and challenges of integrating AI technologies in event management.

Data Strategy
Product Strategy
Heather Holst-Knudsen
August 20, 2024
Blog

Fueling Enterprise Value: The Power of Data

Data has become a critical driver of enterprise value in the B2B media landscape. High-value companies are shifting from traditional revenue models to data-driven strategies and data monetization to improve top and bottom-line growth and launch new revenue streams.

Data Strategy
M&A
Heather Holst-Knudsen
August 5, 2024
Blog

Navigating the Future of B2B Media: Insights from Kate Spellman, CCO of Questex

Discover insights from Questex, CCO, Kate Spellman on navigating B2B media's evolving landscape. Learn how data, AI, and customer-centricity are driving growth and innovation in events, digital media, and information services.

Revenue Strategy
Data Strategy
Heather Holst-Knudsen
August 5, 2024
Blog

Unlocking Enterprise Value: The Power of Data-Driven Customer Centricity

Data-driven customer centricity enhances enterprise value in multi-sided business models and impacts profitability, customer retention, and lifetime value. This blog explores the elements of customer-centric strategies and addresses unique challenges in implementation.

Revenue Strategy
Data Strategy
Heather Holst-Knudsen
July 8, 2024
Blog

Is Data Disconnect Causing You to Miss Major Revenue Opportunities?

Unlock revenue potential with H2K Labs' data-driven strategy, The Revenue Room™. We integrate sales, marketing, and finance to align data, product, and revenue strategies. By creating a single source of truth, we help uncover opportunities, identify bottlenecks, and enhance decision-making. Empower your business with real-time reporting and personalized customer insights. Build sustainable growth through comprehensive data intelligence.

Data Strategy
Revenue Strategy
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February 21, 2024
Playbooks

The Journey to Revenue Excellence

The Journey to Revenue Excellence provides revenue-focused leaders with a comprehensive guide to navigating the high-stakes world of data- driven business.

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October 26, 2023
Playbooks

Using Predictive Analytics to Manage Revenue Risk and Capture Opportunity

Predictive analytics consists of processing business data to build machine learning models, which can then be used to anticipate, forecast, and speculate possible future events or outcomes. Most will take the form of statistical models that arrange projections by estimated likelihood.

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October 25, 2023
Playbooks

2023 Report: The State of Data-Driven Revenue Growth in Digital Information, Media & Events

We conducted a survey in April and May 2023 involving over 100 executives from B2B and B2C media, information, event, and marketing service sectors, as well as a group of investors and firms from private equity and venture capital. The goal was to understand their data usage challenges and how they drive profitable revenue growth in these industries.

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October 19, 2023
Playbooks

Achieving a Single Source of Truth for CFOs

Information, media, and event companies dedicate thousands of hours each year to data management, which is vital to their operations. For finance teams and CFOs, accurate data is essential for financial forecasting and reporting. Although data management can consume significant resources, effective solutions exist to streamline the process.

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October 19, 2023
Playbooks

Developing a Single Source of Revenue Truth in Highly Complex Data Environments

Data-driven strategy leads directly to business excellence—in revenue, operations, product, profitability, and more. But moving from data-aware to data-driven takes more than just tracking metrics and building data tables.

Heather Holst-Knudsen
June 5, 2024 1:00 PM
EST
Bootcamps

Building a Customer Centric Organization for Sustained Success, with guest Amy Roman, AmplifyGTM

Gain insights on multi-sided business models and customer-centric strategies with Amy Roman, CEO of Amplify GTM. Explore the evolving CRO role, aligning revenue-critical roles, and leveraging data for growth.

Data Strategy
Revenue Strategy
Heather Holst-Knudsen
December 7, 2023 12:00 PM
EST
Bootcamps

Fireside Chat: Leveraging Data for Enhanced Profits & Valuation

Across every stage of the business lifecycle, data analytics provide the insights companies need to increase revenue, lower operational costs, and maximize returns.

Revenue Strategy
Data Strategy
Heather Holst-Knudsen
October 19, 2023 12:00 PM
EST
Bootcamps

The Journey to Revenue Excellence 1

Everyone is talking about RevOps, revenue intelligence, making more revenue happen with less, gaining pricing power, and data-driven sales empowerment. This requires organizational alignment, pipeline, process & product standardization, and culture change. And, of course, a single source of revenue truth data strategy.

Revenue Strategy
Skills & Culture
Heather Holst-Knudsen
September 21, 2023 12:00 PM
EST
Bootcamps

Using Predictive Analytics to Manage Risk and Capture Opportunity

Predictive analytics is a valuable tool for revenue generation. By analyzing past data and trends with current data, you gain control over revenue outcomes.

Data Strategy
Skills & Culture
Heather Holst-Knudsen
July 25, 2023 12:00 PM
EST
Bootcamps

Developing a Single Source of Revenue Truth in Highly Complex Data Environments

Establishing a single source of truth is a pivotal aspect of attaining a competitive edge and future-proofing your business.

Product Strategy
Data Strategy
Heather Holst-Knudsen
EST
Bootcamps

The Revenue Room™ Episode with Thomas Bohn, President & COO, Advanced Home Improvement Media

In the latest Revenue Room™ Podcast, Thomas Bohn, President and COO of Advanced Home Improvement Media, discusses their growth, innovative use of AI and data, and plans to streamline home improvement financing. Learn about their unique approach to enhancing customer experience and future trends in the industry.

Product Strategy
Skills & Culture
Podcast
Heather Holst-Knudsen
June 22, 2023

Episode 1: From Automation to Data Fueled Revenue Growth for the business information industry

In this episode of The Revenue Room™, Heather Holst-Knudsen and Chad Rose discuss the importance of automation for data-driven revenue growth. Tune in now to learn how starting small can help alleviate team workload and build support, plus strategies to measure success.

Product Strategy
Revenue Strategy

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