Monetize Your DATA
Diversify your revenue streams
Activate first-party data and improve existing product offerings and launch new ones. Monetize data to meet customer demands and create repeatable, scalable revenue streams.
Accelerating by Changing Direction
Every business wants to grow revenue, but that takes more than just speeding up. Let us help you implement processes and technology to turn your mountains of data into coordinates and trajectories —improving performance, increasing customer engagement, and identifying new monetization opportunities.
Wrap | Sell | ||
|---|---|---|---|
Business Driver | Wrap core products with new analytics, insights, and experience features | Develop stand-alone information solutions | |
Business Driver | Product commoditization Increasing Customer Expectations Product Sales Lift | Customer Need Revenue stream diversification | |
Financial Value | Price improvement Increase Average Contract Value Improve Customer Acquisition & Retention Reduce Cost to Acquire Reduce Cost to Keep Reduce Churn | Add New Revenue Streams Enter adjacent and new markets Attract new customers Create sustainable competitive advantage | |
Examples | Data-enhanced Lead Generation Omnichannel ABM Programs Smart Matchmaking & Meetings Personalized Event Experiences Behavioral targeting | Purchase Trend Data Buyer Intent Data Information Benchmarking |
Solutions Across The Innovation Lifecycle
Organizations differ widely in their capabilities and readiness for change. We understand. We have over 30 years of experience in the industry with companies that have different business models, cultures, and technologies. Depending on your specific situation, we will audit your current situation and help you fill gaps for key stages of your innovation journey.
Build data-driven capabilities required for product innovation
Identify, develop and test high potential offerings, with pilots
Refine, launch and scale solutions with change management
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Our Agile Approach
Based on our assessment and recommended roadmap, we recommend what is viable and within the risk tolerance of the leadership team. Many data monetization projects involve known and unknown challenges which require an experimentation approach with pilots.
People
Process
Platforms/Technologies
Data
Organizational Structures
Incentives
Policies
Strategies
Commercialization
Metrics and KPIs
Once an experiment has been tested, iterated, and proven, the next phase of our roadmap is a pilot that can be scaled across different brands and portfolios as knowledge, capabilities, and market fit is achieved.
Gaining Alignment for Change that Sticks
Product innovation is a journey and a team sport. Our approach is structured yet flexible, to help you consider and plan for the full scope of change management: meaningful KPIs, measurement, milestones, feedback loops, roles, collaboration, processes and knowledge sharing and more.
